Nigel shot this series for Carling across two locations in a single day.
The crew descended on a bar in South West London at the crack of dawn, before moving onto a house in the afternoon. To create the impression of sunset and warmth, Nigel used a large lighting rig.
This had to be a believable, ‘down to earth shoot’. To achieve this, street cast models stand-in for regular blokes in the pub.
Miller Lite’s new out of home campaign was created by lifestyle photographer Nigel Riches, all the way from South Africa’s sunny shores.
The two day shoot featured four locations with breathtaking views, a host of models and a portable kitchen. The ‘leaked’ BTS would suggest the good weather probably put everyone in the ultimate mood…
Guy recently shot Bombardier’s ‘March to your Own Drummer’ with professional musician and inspirational speaker Roy Turnham bashing out tunes on a soaked drum kit.