Earlier this year Sue Atkinson shot a campaign for McDonald’s, which was commissioned by TBWA Paris. These delightful close ups have now been featured in McDonald’s newest campaign, by being layered on top of scenic landscape shots by Andy Glass. The new images take each of the McDonald’s food back to the start of their food journey, whether that be the site of a humble crop field or visions of the sea.
Agency: TBWA Paris
Photographers: Sue Atkinson (food), Andy Glass (landscape)
Creative Director: Jean-Françoise Goize
Food Creative Director: Maud Poilpré
Art Director: Hugo Katsumi
Art Buyer: Barbara Chevalier, Julie Champin and Isabelle Jaubert
Food Stylist: Anne-Claire Delphin