Cheil South Korea approached Nigel for an authentic lifestyle shoot centred around a range of new products; the Samsung Gear Sport.
The king of lifestyle took his experienced team on a 5-day shoot across the UK, creating realistic moments. In the process, Nigel adopted a new style of running. This came about as he lined the product up for the perfect angle on a speeding bicycle on day 1 @Camber Sands, he nicknamed it ‘the crab’.
Nigel kept spirits high on the long shoot days, even performing a rain dance. Which worked, if you count the rain machine…
The team is proud to see these stunning images go live, so keep an eye out!