Project Literacy is an initiative created to encourage those of us who can read and write to fight for literacy skills to be available to those who can’t around the world!
Now how to get this brilliant idea across in a creative way? Shoot about 500 boxes in a warehouse and make it look beautiful and clean.
Agency: FCB Inferno
Creatives: Martin McAllister, Julia Ferrier
Project Manager: Dan Savidge
Set Designer: Thomas Bird