Guy Farrow teamed up with Leith agency for this First ScotRail campaign, in anticipation of Glasgow welcoming the Commonwealth games. The campaign uses real First ScotRail staff and depicts them as ‘athletes’.
Shot in Edinburgh and Glasgow the ads show ScotRail staff ‘in training’ for different events…. Who needs the gym when you have a train carriage/station to train in, watch out central line users!
Agency: Leith Agency
Creative Director: Simon Parker