TBWA London commissioned Finger Industries to create a series of pixel characters plus two 20 second YouTube pre-rolls for GAME to promote their “Epic Season of Gaming” campaign. The characters range from pirates, old-school gangsters and police to Christmas-themed elf lemmings with Santa and his reindeer.
Have a look at the two pre-roll animations on Finger Industries’ Vimeo channel. http://vimeo.com/fingerindustries
They have also posted a rather interesting sneak peek into the technical bits behind creating these characters. http://www.behance.net/gallery/Pixelart-Characters/10836033