Released, Boxing day 2015.
The print campaign, commissioned by M&C Saatchi, was part of a bigger multimedia campaign – but one where Print was unusually leading TV.
Erik’s unflappable producer Stuart Hart was briefed to lead the team to Mozambique… “I’ve never produced in a country which features guns on its national flag… but hey I’ll give it a go” was his mediated response.
The ever changing weather and remoteness of many of the beaches gave way to some challenges but ultimately it was a great success. (Everyone is still talking!)