Beate photographed replicas of the controversial substance known as cannabis for a Grazia Magazine feature titled “How cannabis Became Beauty’s Hottest Ingredient”
The known effects of smoking cannabis influenced the choice of lighting. Beate has purposely bounced light from multiple mirrors to create a psychedelic look and feel.
Grazia – by Perdita Nouril –
“It’s one of the world’s most controversial narcotics, but a growing number of beauty and wellness brands believe that a pair of cannabis-derived ingredients can revolutionise how we treat everything from acne to eczema and wrinkles.
The first, THC (tetrahydrocannabinol) is the most divisive. Of the 80 different cannabinoids harvested from the cannabis plant, it’s the one that gets you high. In countries where dope is legal, including some US states, THC has begun showing up in skincare thanks to its anti-inflammatory and analgesic effects. But here, THC is banned – unless it features in concentrations below 0.3% it’s off limits.
This is where the second ingredient comes in. CBD (cannabidiol) is entirely non-psycho-active (so won’t make you high), legal everywhere and proving to have a wealth of beauty benefits. It’s also the active ingredient found in the Body Shop’s Hemp range. Launched in 1998, founder Anita Roddick was the first to bring cannabis to the high street and worked tirelessly to educate consumers on the difference between industrial-grade cannabis (known as hemp) and marijuana (the cannabis people smoke). Twenty years on, and a shift in attitude has meant that brands are no longer afraid to use the term cannabis when describing their products.”